Genova Livestock Feed Supplement

Our poultry feed supplement SUPERCHICTM, which is plant source extract Natural Calcitriol (world’s first) has been found to be safe, well tolerated, Non-Toxic and leaving no serum or tissue residue. It has been possible to precisely quantify the amount of Calcitriol and D derivatives using our methodology.

Cholecalciferol & Calcifediol (25-hydroxyvitamin D3) are inactive hormones. Only Calcitriol (1,25-dihydroxyvitamin D3) is metabolically active that is why it is called active Vitamin D3.

Superchic enhances the serum Ca, body weight, tibia weight, density and strength resulting in the prevention of tibial dyschondroplasia. This increases the egg shell thickness, which in turn would decrease the economic loss due to breakage of eggs.

Calcitriol is well known to improve the absorption of Calcium and Phosphorous. It’s activity in increasing bone density and egg shell thickness is also established. Our R&D has established the optimum dosage and duration of this supplementation in Broilers, Breeders, Swine, Calves, Cattle & Aquaculture.

As our natural Calcitriol also has human application, far more toxicological testing was done and this data assures far greater safety limits in veterinary application.

Extensive fields trials for our Superchic product were done on over 300000 birds. Toxicology for poultry application were done, supervised by Regional Research Laboratory (RRL – National Laboratories of Council for Scientific and Industrial Research in India) & National Institute of Nutrition (NIN – India’s premier nutrition research institute working under the aegis of Indian Council of Medical Research, Ministry of Health and Family Welfare).

Though the research work on this product started in 2003, after all the safety, efficacy and field trials. the commercialization of the product began in 2010  in India and now we are also exporting. This product is attracting a lot of interest and positive feedback from customers in India & Overseas markets.

 This product is available at very competitive price.

Benefits

• Natural
• Non-toxic
• No tissue residue
• Increases Immune Competence
• Increases Bone Strength and hence Mobility
• Prevents Tibial Dyschondroplasia
• Prevents Field Rickets
• Increases weight in Commercial Broilers
• Improves FCR
• Reduces phosphate output
• Reduces Mortality to below 1%
• Increases shell thickness in end layers
• Robust Healthy Broilers and Breeders

Product & Dosage

• Genova feed supplement is used at 200g / Ton of feed
• Layers @ 100g / Ton of feed from week 50 onwards
• This delivers not less than 12 ppm of Calcitriol or 12 μg/kg
• This is free flowing powder
• Moisture content is less than 10 % & it is insoluble in water
• It is easy to mix in standard feed
• It is free from pathogens and heavy metals

Proofs

Cholecalciferol & Calcifediol (25-hydroxyvitamin D3) are inactive hormones. Only Calcitriol (1,25-dihydroxyvitamin D3) is metabolically active that is why it is called active Vitamin D3 https://en.wikipedia.org/wiki/Calcifediol

The enzyme required to convert CC to its active form of 1,25-dihydroxyvitamin D3 is not fully active in chickens under 14 days of age http://www.wattagnet.com/articles/657-a-practical-guide-to-vitamin-d-nutrition-in-poultry

The economy of Ca utilisation is under the control of Vitamin D(3), particularly its active metabolite 1,25-dihydroxyvitaminD3. Supplementation of 1,25(OH)(2)D(3) has been shown to increase specific gravity, shell thickness and shell weight of the egg.cThe data suggest that incorporation of plant source leaf powder in the feed of poultry layers. increased the egg shell thickness, which in turn would decrease the economic loss due to breakage of eggs. https://www.researchgate.net/publication/8482300_Cestrum_diurnum_leaf_as_a_source_of_125OH2_Vitamin_D_3_improves_egg_shell_thickness

The supplementation of CD leaves enhanced the serum Ca, body weight, tibia weight, density and strength resulting in the disappearance of tibial dyschondroplasia. The results suggest that the incorporation of CD leaf powder in poultry feed could be beneficial to the poultry. http://europepmc.org/abstract/MED/17368187

Even 50.0 mg/Kg cholecalciferol was not as effective as fluorescent lights or 1,25-Dihydroxycholecalciferol in reducing the incidence and severity of TD http://ps.oxfordjournals.org/content/76/4/570.full.pdf